Moms today are savvy. They’re looking for nutritious, delicious food for their babies that also ticks all the boxes: unsalted and unsweetened, only the freshest fruits and vegetables, no GM or artificial ingredients, no thickeners or fillers, no concentrates, no preservatives, only free range chicken. Phew! That’s a lot to fit into a puree… But Bumbles Baby Food decided to add a little something extra: convenience.

Bumbles is the smart alternative to home-made food, and now – thanks to Monday – the outside is (almost as) smart as the inside.