Citizen, a local beer company, needed an iconic beer design that would align each of its growing variants to the mother brand. These variants offer different brews with distinct characters and roles. Under the Citizen shield, designed by Monday, these provide, intrigue, depth and endeavour enhanced by a flavour of patriotic honour. We’re happy to say it went down very well. In a review at www.ohbeautifulbeer.com, Alliance was voted Design Of The Year.

CLIENT

Citizen Beer

SECTOR

Food & Beverage

Disciplines

Identity, Packaging, Website

Project Date

2012