McGregor Winery approached us to reimagine their brand identity, starting with a complete redesign of their logo and wine label range. This project addressed a range of challenges, including inconsistent logotypes, outdated label designs, and a lack of cohesive visual impact and storytelling. The reimagined McGregor Winery identity is a harmonious blend of tradition and innovation. The thistle-inspired logo and redefined label range create a visually compelling and culturally authentic brand narrative that stands out in the competitive wine market. In collaboration with Ben Grib.

CLIENT

Mc Gregor Winery

Sector

Food & Beverage

Disciplines

Identity, packaging

Project Date

2023